Pricing

Simple, transparent pricing

Pick the plan that fits your business. Upgrade anytime as you grow. No hidden fees, cancel anytime.

Monthly billing. Choose a longer plan to save.

All prices exclude 18% GST.

Basic
For individuals & small businesses getting started
₹799/month

Billed monthly

 

Get Started
  • 2 connected accounts (WhatsApp, Instagram or Facebook)
  • 5,000 subscribers
  • 100,000 messages/month
  • 2 team members
  • Broadcast campaigns
  • Visual chatbot builder
  • Shared live chat inbox
  • Instagram DM bot
  • Input flow campaigns
  • 3 sequence campaigns
  • 2 webhook workflows
  • Google Sheets integration
  • WhatsApp embedded signup
  • WhatsApp catalog (not included)
  • AI assistant / AI agent (not included)
  • Appointment system (not included)
  • WordPress / Shopify & API (not included)
Most Popular
Starter
For growing teams that need automation
₹1,499/month

Billed monthly

 

Get Started
  • 4 connected accounts
  • 25,000 subscribers
  • 350,000 messages/month
  • 1,000,000 AI tokens/month
  • 5 team members
  • AI assistant trained on your FAQs
  • Advanced live chat + chat translator
  • Appointment system
  • WhatsApp Flows & carousel templates
  • WhatsApp catalog (500 products)
  • Comment automation
  • 15 sequence campaigns
  • 15 webhook workflows
  • Google Sheets, Contacts & Calendar
  • WordPress / Shopify integration
  • HTTP API & developer API
  • AI agent (not included)
  • Click-to-WhatsApp ads (not included)
Pro
For businesses that need it all
₹2,999/month

Billed monthly

 

Get Started
  • 8 connected accounts
  • 100,000 subscribers
  • 700,000 messages/month
  • 3,000,000 AI tokens/month
  • 10 team members
  • Everything in Starter
  • AI agent + AI assistant
  • Click-to-WhatsApp ads
  • Website chat widget
  • Social posting (30 posts/month)
  • Live chat assignment rules
  • WhatsApp catalog (10,000 products)
  • Unlimited sequence campaigns
  • Priority support

Wably subscription fees and Meta messaging charges are separate. Understand Meta charges ↓

COMPARE PLANS

The details, side by side.

Wably plan allowances
FeatureBasicStarterPro
Connected accounts✓ 2 connected accounts✓ 4 connected accounts✓ 8 connected accounts
Subscribers✓ 5,000 subscribers✓ 25,000 subscribers✓ 100,000 subscribers
Messages✓ 100,000 messages/month✓ 350,000 messages/month✓ 700,000 messages/month
AI tokensNot included✓ 1,000,000 AI tokens/month✓ 3,000,000 AI tokens/month
Team members✓ 2 team members✓ 5 team members✓ 10 team members
Broadcast & chatbot builder✓ Included✓ Included✓ Included
Live chat inbox✓ Shared inbox✓ Advanced + translator✓ Advanced + assignment rules
Sequence campaigns✓ 3 sequence campaigns✓ 15 sequence campaigns✓ Unlimited sequence campaigns
Webhook workflows✓ 2 webhook workflows✓ 15 webhook workflows✓ Unlimited webhook workflows
WhatsApp catalogNot included✓ 500 products✓ 10,000 products
AI assistantNot included✓ Included✓ Included
AI agentNot includedNot included✓ Included
Appointment systemNot included✓ Included✓ Included
WhatsApp Flows & carouselNot included✓ Included✓ Included
Google Sheets✓ Included✓ Included✓ Included
Google Contacts & CalendarNot included✓ Included✓ Included
WordPress / ShopifyNot included✓ Included✓ Included
HTTP API & developer APINot included✓ Included✓ Included
Comment automationNot included✓ Included✓ Included
Social postingNot includedNot included✓ 30 posts/month
Click-to-WhatsApp adsNot includedNot included✓ Included
Website chat widgetNot includedNot included✓ Included
ADD-ONS

Need a little more? Add it anytime.

Extra team member
₹299/month

Add one more login for your team.

+10,000 contacts
₹299/month

Grow your contact limit without changing plans.

AI top-up
₹499 one-time

10 lakh extra AI tokens for busy months. Unused tokens don’t expire.

Add-ons work with any plan. Prices exclude 18% GST.

UNDERSTAND YOUR TOTAL COST

Meta WhatsApp message charges

Your Wably plan covers platform access. Meta messaging fees are separate; Wably$1s yearly discount (two months free) applies only to the subscription.

How Meta calculates charges

Meta bills eligible delivered messages by recipient market and message category. Rates and applicable volume tiers can change.

Message categories and charging principles
CategoryTypical useMeta charge
MarketingPromotions and offersApplicable delivered-message rate
UtilityOrder or delivery updatesApplicable rate; eligible replies within the customer service window are free
AuthenticationOne-time passwordsApplicable rate; international rates may apply
ServiceReplies to customer enquiriesFree within the 24-hour customer service window under Meta’s currently published pricing

For exact India or other market rates, select the country, currency, and category in Meta’s official pricing tool. Check current terms before sending.

View official Meta rates ↗

Source: Meta WhatsApp Business Platform pricing · Checked 7 September 2026.

Pricing questions, answered.

How do the discounts work?
Yearly billing covers twelve months for the price of ten, so you get two months free. The selected price is the full amount for that billing period.
Do longer subscriptions increase monthly allowances?
No. Monthly message and token allowances remain as listed. Billing frequency changes the subscription payment period.
Are Meta charges included in my message allowance?
Platform message allowances and Meta fees are separate. Eligible WhatsApp messages may incur Meta charges even when they fall within your Wably allowance.
Which plan should I choose?
Compare connected accounts, subscribers, team size and automation needs. Contact us to discuss your requirements and confirm billing details before subscribing.