Pricing

Simple, transparent pricing

Pick the plan that fits your business. Upgrade anytime as you grow. No hidden fees, cancel anytime.

Monthly billing. Choose a longer plan to save.

Basic
For individuals & small businesses getting started
₹899/month

Billed monthly

 

Get Started
  • 1 connected WhatsApp account
  • 2,500 subscribers
  • 120,000 messages/month
  • AI tokens (not included)
  • 1 team member (1 user)
  • 3 sequence campaigns
  • 2 webhook workflows
  • 2 input flow campaigns
  • Live chat (widget only)
  • Bot conditional reply & message insights
  • Broadcast
  • WhatsApp embedded signup
  • Developer API / HTTP API (not included)
  • Incoming message to webhook URL (not included)
  • WhatsApp Flows / Carousel / Catalog (not included)
  • WordPress / Shopify integration (not included)
  • Google Sheets / Contacts / Calendar (not included)
  • Appointment system (not included)
  • Social posting + comment automation (not included)
  • AI agent / AI assistant (not included)
  • Support: ticket (limited)
Most Popular
Starter
For growing teams that need automation
₹1,499/month

Billed monthly

 

Get Started
  • 5 connected WhatsApp accounts
  • 13,000 subscribers
  • 350,000 messages/month
  • 1,000,000 AI tokens/month
  • 10 team members
  • 15 sequence campaigns
  • 15 webhook workflows
  • Unlimited input flow campaigns
  • Live chat (Advanced + Translator)
  • Bot conditional reply & message insights
  • Broadcast
  • WhatsApp embedded signup
  • Developer API / HTTP API
  • Incoming message to webhook URL
  • WhatsApp Flows / Carousel / Catalog
  • WordPress / Shopify integration
  • Google Sheets integration
  • Appointment system (not included)
  • Social posting + comment automation
  • AI assistant (assistant only)
  • Priority WhatsApp support
Pro
For businesses that need it all
₹3,499/month

Billed monthly

 

Get Started
  • Unlimited connected accounts
  • Unlimited subscribers
  • Unlimited messages/month
  • Unlimited AI tokens
  • Unlimited team members
  • Unlimited sequence campaigns
  • Unlimited webhook workflows
  • Unlimited input flow campaigns
  • Live chat (Advanced + Translator + Restrictions)
  • Bot conditional reply & message insights
  • Broadcast
  • WhatsApp embedded signup
  • Developer API / HTTP API
  • Incoming message to webhook URL
  • WhatsApp Flows / Carousel / Catalog
  • WordPress / Shopify integration
  • Google Sheets, Contacts & Calendar (full suite)
  • Appointment system
  • Social posting + comment automation
  • AI agent + AI assistant
  • Dedicated support

Wably subscription fees and Meta messaging charges are separate. Understand Meta charges ↓

COMPARE PLANS

The details, side by side.

Wably plan allowances
FeatureBasicStarterPro
Connected accounts✓ 1 connected WhatsApp account✓ 5 connected WhatsApp accounts✓ Unlimited connected accounts
Subscribers✓ 2,500 subscribers✓ 13,000 subscribers✓ Unlimited subscribers
Messages✓ 120,000 messages/month✓ 350,000 messages/month✓ Unlimited messages/month
AI tokensNot included — AI tokens (not included)✓ 1,000,000 AI tokens/month✓ Unlimited AI tokens
Team members✓ 1 team member (1 user)✓ 10 team members✓ Unlimited team members
Sequence campaigns✓ 3 sequence campaigns✓ 15 sequence campaigns✓ Unlimited sequence campaigns
Webhook workflows✓ 2 webhook workflows✓ 15 webhook workflows✓ Unlimited webhook workflows
Input flow campaigns✓ 2 input flow campaigns✓ Unlimited input flow campaigns✓ Unlimited input flow campaigns
Live chat✓ Live chat (widget only)✓ Live chat (Advanced + Translator)✓ Live chat (Advanced + Translator + Restrictions)
Bot replies & insights✓ Bot conditional reply & message insights✓ Bot conditional reply & message insights✓ Bot conditional reply & message insights
Broadcast✓ Broadcast✓ Broadcast✓ Broadcast
WhatsApp embedded signup✓ WhatsApp embedded signup✓ WhatsApp embedded signup✓ WhatsApp embedded signup
Developer / HTTP APINot included — Developer API / HTTP API✓ Developer API / HTTP API✓ Developer API / HTTP API
Incoming message webhooksNot included — Incoming message to webhook URL✓ Incoming message to webhook URL✓ Incoming message to webhook URL
WhatsApp commerce toolsNot included — WhatsApp Flows / Carousel / Catalog✓ WhatsApp Flows / Carousel / Catalog✓ WhatsApp Flows / Carousel / Catalog
WordPress / ShopifyNot included — WordPress / Shopify integration✓ WordPress / Shopify integration✓ WordPress / Shopify integration
Google integrationsNot included — Google Sheets / Contacts / Calendar✓ Google Sheets integration✓ Google Sheets, Contacts & Calendar (full suite)
Appointment systemNot included — Appointment systemNot included — Appointment system (not included)✓ Appointment system
Social automationNot included — Social posting + comment automation✓ Social posting + comment automation✓ Social posting + comment automation
AI agents & assistantsNot included — AI agent / AI assistant✓ AI assistant (assistant only)✓ AI agent + AI assistant
Support✓ Support: ticket (limited)✓ Priority WhatsApp support✓ Dedicated support
UNDERSTAND YOUR TOTAL COST

Meta WhatsApp message charges

Your Wably plan covers platform access. Meta messaging fees are separate; Wably’s 10% quarterly and 20% yearly discounts apply only to the subscription.

How Meta calculates charges

Meta bills eligible delivered messages by recipient market and message category. Rates and applicable volume tiers can change.

Message categories and charging principles
CategoryTypical useMeta charge
MarketingPromotions and offersApplicable delivered-message rate
UtilityOrder or delivery updatesApplicable rate; eligible replies within the customer service window are free
AuthenticationOne-time passwordsApplicable rate; international rates may apply
ServiceReplies to customer enquiriesFree within the 24-hour customer service window under Meta’s currently published pricing

For exact India or other market rates, select the country, currency, and category in Meta’s official pricing tool. Check current terms before sending.

View official Meta rates ↗

Source: Meta WhatsApp Business Platform pricing · Checked 7 September 2026.

Pricing questions, answered.

How do the discounts work?
Quarterly billing covers three months with 10% off the monthly plan total. Yearly billing covers twelve months with 20% off. The selected price is the full amount for that billing period.
Do longer subscriptions increase monthly allowances?
No. Monthly message and token allowances remain as listed. Billing frequency changes the subscription payment period.
Are Meta charges included in my message allowance?
Platform message allowances and Meta fees are separate. Eligible WhatsApp messages may incur Meta charges even when they fall within your Wably allowance.
Which plan should I choose?
Compare connected accounts, subscribers, team size and automation needs. Contact us to discuss your requirements and confirm billing details before subscribing.